Website Analysis Taylor Swift and Shawn Mendes
Taylor Swift - https://www.taylorswift.com/ Visual layout The visual elements of this home page include a pastel colour scheme, such as light blue, coral and baby pink. It has a summery vibe, which would appeal to a younger audience. The title for her new song is a bit retro, which would appeal to an alternative audience, therefore possibly communicating messages in the song. The first image on the home page is the cover of her new single, something which also follows the same colour scheme as her website. The layout of the text is very simple and limited. Also on the home is a slide show of all of her recent videos, including behind the scenes of her videos. Furthermore, on the home page is a section on her new merchandise, ‘new merchandise available now’. At the bottom of the page is a area where you can sign up to receive updates, and follow her on all of her social media’s. Consistency structure The same colour schem...