Website Analysis Taylor Swift and Shawn Mendes

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Taylor Swift - https://www.taylorswift.com/

Visual layout
  • The visual elements of this home page include a pastel colour scheme, such as light blue, coral and baby pink. It has a summery vibe, which would appeal to a younger audience. 
  • The title for her new song is a bit retro, which would appeal to an alternative audience, therefore possibly communicating messages in the song. 
  • The first image on the home page is the cover of her new single, something which also follows the same colour scheme as her website. 
  • The layout of the text is very simple and limited. 
  • Also on the home is a slide show of all of her recent videos, including behind the scenes of her videos. 
  • Furthermore, on the home page is a section on her new merchandise, ‘new merchandise available now’. 
  • At the bottom of the page is a area where you can sign up to receive updates, and follow her on all of her social media’s. 
Consistency structure

  • The same colour scheme is repeated on all her pages, therefore conveying the same positive messages throughout  
  • The font is consistent over all the pages, but may differ in size depending on its importance  
Representation of artist
  • The artist is represented in a positive way on the home page, as she fits in well with the colour scheme
  • There is no biography on her page as she is a well known mainstream artist
  • No extra personal information can be found on her website



Visual layout
  • The visual elements of this website firstly include an advertisement for his new single, which pops up as you load the website, where it allows you to either stream or download it. 
  • Moreover, it contains a self moving slideshow, where the colour scheme is nude and maroon, containing the colours brown, red, offwhite and gray. These same colours can be seen in his single cover for Senorita. 
  • There is also a slideshow of his previous songs and albums, where they are also available to stream and download. 
  • Further down on the home page is a section ‘On Tour’, where the audience are able to view all his tour dates and get tickets to the shows. 
  • Like most websites you can sign up to receive updates and follow him on social media, via the links at the bottom of the home page. 
  • The menu bar has a section for his shop, which takes you to a separate website for his merch. 
Consistency structure 
  • A similar colour scheme is continued on the whole website, therefore making everything on there link
  • Again, the same font is kept the same 
Representation of artist 
  • The artist could be represented in a positive way because the colour scheme reflects summer, which has positive connotations 
  • Also, there is no biography on his website, because it may presume the audience already know who he is

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