VAL type: Actualisers – as they care about their image, they fit into the age demographic and mainstream category, however they also care about expression of individuality, showing they care about acceptance and are fun loving. Achievers – because they think image is important, they again fir perfectly with the briefs mainstream audience. Plus, as they are career oriented, it suggests that they would fit into the older end of our demographic, as they are driven people who are just starting their career. Experiencers – this VAL type likes music and new products, therefore showing that our brief would be ideally suited for them, as it is new, current and music based. They are also young and impulsive and in to spending money. This fits our demographic and pop genre, as the upbeat tone featured in pop music matches their impulsive behaviour, and our marketing campaign on our website will encourage fans to buy the artists products. Young and Rubicon type: The Main...
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