Company Logo and Name

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Website Analysis George Ezra

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PSB site for adults This site contains more information, as this is what adults would be interested in. Also, it has social media links and news which would be more appealing to older people. PSB site for kids This site is more child friendly, shown via the colour scheme, images and games. There is not any writing, as children would be less interested in this, so it just contains images. The purpose of this site is for enjoyment and fun. Artist website analysis George Ezra -  https://www.georgeezra.com/ Visual layout The visual elements on the home page include a black and white colour scheme, which could be considered simple, a vintage 70s style font for the artist name all in lower case, where some letters flow onto the next line. Furthermore, one of the first things you see is the video for his new single and a text box saying ‘the new album - Staying at Tamara’s - listen now’. The graphic design of this website is very simplistic, meaning it is easy to navigate yo...
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Shooting Script

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Video Audio (lyrics/narration/music/FX 1.   The video will begin with the company logo, then my artist name and song title will appear with a sky background. The song will start playing right from the beginning. An establishing shot will determine the first location. There will be medium and low angle shots, which are of my artist/character getting ready, e.g. Nike product placement. To start with behind them will be the interior of a house, but will eventually move to the outdoors, possibly the same shots with different backgrounds. “Me and Sam in the car, talking 'bout America Heading to the wishing well, we've reached our last resort I turned to him said, "Man help me out I fear I'm on an island in an ocean full of change Can't bring myself to dive in to an ocean full of change”   From 0:00 – 0:26   No FX   Narration   2.   As the pre-chorus begins I will have medium close ups of...
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Audience Brief

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VAL type: Actualisers – as they care about their image, they fit into the age demographic and mainstream category, however they also care about expression of individuality, showing they care about acceptance and are fun loving. Achievers – because they think image is important, they again fir perfectly with the briefs mainstream audience. Plus, as they are career oriented, it suggests that they would fit into the older end of our demographic, as they are driven people who are just starting their career. Experiencers – this VAL type likes music and new products, therefore showing that our brief would be ideally suited for them, as it is new, current and music based. They are also young and impulsive and in to spending money. This fits our demographic and pop genre, as the upbeat tone featured in pop music matches their impulsive behaviour, and our marketing campaign on our website will encourage fans to buy the artists products.   Young and Rubicon type: The Main...
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