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Changes to my music video

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The changes I made to my music video include: change the shots where my performer is static - new shot is him getting ready intercut footage of him messaging his mates, done via a close up, this will encourage the faster paced editing in the last half of the video, I will add more footage of them having fun, e.g. looking through photos and videos  Also, when coming to the end of the editing process, I realised I needed to define/differentiate the two characters, and show how at the end they come together as friends. I have done this by putting two separate filters on their solo shots, but clips towards the end show both of them in the same filter signifying their unique friendship. 
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Music Video Textual Analysis Comparison

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Jess Glynne - All I Am I chose this text because it is a similar genre to my chosen song I encountered this song through Spotify on recommendations Conventions of pop music in this video include performance, direct gaze, lip syncing, slow motion, exotic locations and bright colours. Therefore, fitting in with the pop genre The video doesn’t really have any specific narrative  The sort of audience this song is for would be young and mainstream, making it typical of a pop music video Assumptions of the audience could be they are young, middle class, female and British, plus interested in concerts/gigs and travelling  A notable shift would be the change to black and white, therefore changing the mode of the song This video expects you to feel happy and positive with yourself Conventions  This music video is predominantly performance based  The locations featured in this song are on stage performances and footage of the artist in Rio, Brazil ( an exotic lo...
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